Mobile advertising is not static; it constantly evolves to include engaging new forms that seek to drive revenue and growth for both publishers and advertisers. Rewarded video advertisements are important to any mobile game’s growth strategies. Players watch an in-game video advertisement and receive rewards, such as virtual currency, bonus items, or access to premium features. The value exchange works only if the rewarded ad is high quality – relevant to the user, audience-appropriate, and fast-loading.
Covered In This Report
- Publisher benefits: why use rewarded video ads?
- Challenges of in-app advertising
- Rewarded video ads best practices
