This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain.
NEW YORK, NY [October 29, 2024] – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, more reliable environment for its expansive advertising platform across the entire supply chain.
By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge’s protection safeguards against malicious code, social engineering attacks, cloaking, and sensitive advertising. Ad quality controls support Yahoo in protecting against high-risk and harmful creative content, including political and election ads, safeguarding global audiences.
“Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring that our ad inventory remains secure and compliant,” said Giovanni Gardelli, VP Ads Data Products, Yahoo DSP.
This partnership enables Yahoo DSP to meet rigorous ad quality standards across the entire supply chain. By blocking pathways exploited by threat actors, Yahoo DSP delivers a safer online experience for millions of users. GeoEdge also supports Yahoo Backstage’s brand safety functionality, including IAB category filtering and creative language identification for Yahoo DSP’s publisher partners. The collaboration not only boosts advertiser confidence, but also ensures a secure and compliant environment to maximize campaign performance.
“GeoEdge is proud to partner with Yahoo DSP to raise the standards of ad security across its expansive marketplace,“ said Amnon Siev, CEO of GeoEdge. “By blocking the paths that malicious campaigns take through DSPs and SSPs to reach users, we are providing a seamless, secure experience that benefits publishers, advertisers, and users alike.“
With robust user experience and safety protections, Yahoo DSP strengthens its commitment to delivering high-quality ad experiences to global consumers. Together, Yahoo DSP and GeoEdge ensure ad integrity across the entire supply chain, prevent threat actors from infiltrating the digital advertising ecosystem, and maintain a reliable online experience for all users.
About Yahoo
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.
About GeoEdge
GeoEdge is at the forefront of solving programmatic ad quality challenges, uniting the digital world with secure and engaging advertising experiences. GeoEdge’s ad quality and security technology empowers publishers, apps, and platforms to prevent malicious, low-quality, and non-compliant ads across CTV, mobile, and web. With real-time protection, GeoEdge ensures that ad inventory stays clean and compliant, providing complete control over the ad experience. Learn more at: www.geoedge.com
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