Pratik Thakker, Author at GeoEdge

Pratik Thakker

MangoX.io与GeoEdge达成战略合作提升广告质量与用户安全
以提升广告质量与用户安全

December 20, 2024

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MangoX.io Partners with GeoEdge to Elevate Ad Quality and User Safety

December 18, 2024

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Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem

October 29, 2024

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GeoEdge Detects Revival of Morphixx Malvertising Scam

September 5, 2024

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Opera Elevates Ad Quality & User Safety with GeoEdge

June 13, 2024

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The Impact of Location on Ad Content Control in AdTech

April 30, 2024

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How AdTech Fared Against Malvertising in Early 2024

April 15, 2024

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Decoding ScamClub’s Malicious VAST Attack

February 28, 2024

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Managing Ad Experiences During the 2024 Election Season

November 6, 2023

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Balada Injector 2.0: Evading Detection & Gaining Persistence

September 13, 2023

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Preventing Disruptive CTV Ad Experiences

August 7, 2023

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Tune In To CTV Viewers Advertising Expectations

August 7, 2023

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Google’s Ad Review Center vs. AdWatch

July 3, 2023

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Financial Ad Scams: What Every Publisher Should Know

July 3, 2023

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Deceptive Advertising on Italian Websites Drives Consumer Fraud

June 1, 2023

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Uncovering the Redirect Attack Behind Compromised WordPress Websites

May 25, 2023

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Decoding March’s Clickbait Advertising Landscape Fake Police Pop Up ‘Fines’ Users

April 19, 2023

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How Publishers Can Prevent Misleading Product Advertisements

March 27, 2023

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Report by the User: Own Your Ad Experience

February 20, 2023

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Ad Quality Focus Drives Publisher Success: Interview with CEO Amnon Siev

January 30, 2023

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The Mobile-First Reality For Publishers

January 30, 2023

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AdTechCares Partners with Project Drawdown to Launch Climate Action Campaign

December 22, 2022

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GeoEdge and Yieldbird Integration To Benefit Publishers and Their Audiences

December 16, 2022

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Publishers Guide To U.S. Online Privacy Laws & Regulations

December 11, 2022

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Enhanced Ad Blocking Filters for GAM & AdMob

December 11, 2022

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November’s Top Clickbait Ad Scams

December 5, 2022

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Increase-Page-RPM

What is Page RPM & How to Increase It at Scale

November 22, 2022

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What Is The Difference Between Prebid.js VS Prebid Server

November 22, 2022

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Ad-Yield-Optimization-Technics

A Publishers Guide to Advertising Yield Management & Optimization

November 22, 2022

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How not to lose your audience: build community

November 21, 2022

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Indian Ministry Bans Online Betting Ads

November 18, 2022

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Publishers Guide to Ad Viewability Optimization

November 16, 2022

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Navigating the Political Advertising Season- Q&A With GeoEdge CEO Amnon Siev

October 12, 2022

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Why You Should Be Using Rewarded Video Ads

September 5, 2022

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GeoEdge Launches Ad Feedback Tool ‘Report by the User’

August 30, 2022

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Audience experience: The missing piece of the ad quality puzzle

August 30, 2022

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August Clickbait Ad Scams

August 29, 2022

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What Is Device Fingerprinting And How Does It Work?

August 29, 2022

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The Relevance of Ad View Analysis in Digital Advertising

July 27, 2022

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Preventing Clickbait Advertising: July Clickbait Landscape

July 26, 2022

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What Is an Ad? A Quick Guide to Advertisements

July 25, 2022

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Understanding Ad Targeting – All You Need to Know

July 23, 2022

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The Beginner’s Guide to Adware – What You Should Know?

July 21, 2022

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The Ad Tag: An Essential Advertising Component

July 19, 2022

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f.txt File Download Popup Explained

July 18, 2022

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What in an Ad Server? All You Should Know About It

July 17, 2022

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Why Is Ad Impression Ratio Important?

July 15, 2022

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What Is an Ad Click? Everything You Should Know About It

July 13, 2022

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Why Clickbait Ad Scams Appear On Publisher Sites

July 10, 2022

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Google’s Non-Compliance With Gun Ad Policy Hurts Publishers & Audiences

June 28, 2022

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Identifying and Preventing the Top 10 Clickbait Ad Scams

May 30, 2022

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What is Spoofing?

May 21, 2022

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Clickbait Ads Have No Place in Publishers’ Monetization Strategy

May 21, 2022

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It’s Time for Publishers to Embrace SPO

May 18, 2022

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Jiji Press partners with GeoEdge to Assure Media Brand Improvement and Security Management Efficiency

May 16, 2022

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What is Pharming?

May 12, 2022

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What is IP-Based Geo-Targeting?

May 9, 2022

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grayware

What is Grayware?

May 6, 2022

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What is Cookie Stuffing Online

May 3, 2022

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What is an Exploit?

April 30, 2022

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Preventing Clickbait Advertising Trends: April Landscape

April 30, 2022

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What is Macro Virus?

April 28, 2022

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What is Above the fold (ATF)

April 23, 2022

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Why Monitoring Latency Is Key to Improving Publisher Revenue

April 15, 2022

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What Is Third-party ad server?

April 15, 2022

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What Is an Ad Banner?

April 6, 2022

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What is an Ad Network?

April 3, 2022

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What is PII (Personally Identifiable Information)

March 31, 2022

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What is Hidden Ads?

March 30, 2022

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Optimizing your ad placement affects impressions, clicks, and user experience.

What Is Ad Impression?

March 29, 2022

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WebAssembly: How Cybercriminals Exploit WASM Security Vulnerabilities

WebAssembly: How Cybercriminals Exploit WASM Security Vulnerabilities

March 25, 2022

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PreBid.js-Ad-Quality Solutions

Prebid.JS Header Bidding Implementation & Ad Quality Solutions

March 20, 2022

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Supply Path Optimization aims to identify the most effective path to vendors that bring the most value, to help demonstrate programmatic ROI.

Supply Path Optimization (SPO) In Programmatic Advertising

March 20, 2022

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GeoEdge Trend Analysis: Ukraine-Russia War

March 17, 2022

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GeoEdge Announces Technical Integration with Yahoo! JAPAN

March 13, 2022

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What is a phishing?

March 13, 2022

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What is Click fraud?

March 13, 2022

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ad-creative-approval

Political Ads Threaten to Damage Publisher’s Reputation

March 1, 2022

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Preventing Inappropriate & Age Sensitive Ads Following Googles Blunder

February 27, 2022

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The Role of Ad Quality in the Post-Trust Era

February 21, 2022

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Defining Bad Ads: Deceptive, Misleading and Malicious Advertising

February 9, 2022

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GeoEdge Identifies Fake Brands Trend Across the Japanese Ecosystem

January 25, 2022

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The In-App Ad Quality Guide for App Publishers

January 13, 2022

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Navigating Ad Quality in 2022: Age of The Audience

December 22, 2021

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MediaMath, TrustX & GeoEdge Discuss The Trust Equation: The Hidden Side of Brand Safety

December 21, 2021

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How To Stop Bad Ads In Mobile Apps: Inmobi & GeoEdge

December 18, 2021

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Steal or Scam? Defining Deceptive Holiday Scams

December 14, 2021

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Pro-Russian Disinformation Ad Campaign Targets US Sites

November 19, 2021

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NPR GeoEdge Case Study

October 14, 2021

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Understanding Google Chrome’s Heavy Ad Intervention

August 31, 2021

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マルバタイジングの新しい標的：スマートホームネットワークにつながるIoTデバイスを狙うマルウェアが登場

August 16, 2021

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SmartFrame Partners with GeoEdge to Provide Secure Contextually Targeting Advertising

August 15, 2021

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Malvertising Takes Aim at a New Target: IoT Devices Connected to Smart Home Networks

August 9, 2021

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Real-Time Video Ad Verification Increases Transparency For Publishers

June 29, 2021

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How to Block Malware Threats in Native Ads

May 23, 2021

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Verve Group and GeoEdge Partner to Secure A Clean Advertising Ecosystem

May 10, 2021

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Morphixx Scammers Bolster Malicious Campaign Leveraging New Attack Vector

May 6, 2021

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GeoEdge and Verve Group Harness Technology for a Good Cause with AdTechCares’ PSA Campaign

May 3, 2021

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GeoEdge Expands Executive Leadership Team to Accelerate Growth

April 25, 2021

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2021 Malvertising Trends: Detecting & Fighting Malware

April 5, 2021

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Major SSP Cookie Syncing Compromised by Global Bitcoin Malvertising Attack

February 23, 2021

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MediaMath Takes User Protection to the Next Level by Partnering With GeoEdge

February 16, 2021

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Ransomware Scammers Impersonate Local Police in ‘Impostor’ Attack

January 18, 2021

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Hermexx Global Malvertising Campaign Defrauds Users With Bitcoin Scam

January 10, 2021

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GeoEdge Wins Frost & Sullivan’s 2020 Best Practices Award

December 16, 2020

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AdWatch Brings Publishers Down The Last Mile of Ad Quality

November 30, 2020

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How Can Publishers Maximize Revenue this Q4?

November 10, 2020

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A Publishers Guide To Programmatic Inventory & Quality Control

November 1, 2020

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GeoEdge and TAG’s Joint Anti-Malware Mission

October 27, 2020

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Expert Tips To Protect Against Malvertising Attacks

October 21, 2020

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Why Malicious Cloned Sites Are Publishers Greatest Threat

October 8, 2020

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Click fraud

Ad Content Quality: From Black Box to Glass Box

September 16, 2020

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With the development of geo-targeting, online advertisers are now also able to target users in a particular country or region

DMEXCO 2020: GeoEdge Invites You to DMEXCO @home

September 13, 2020

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Brand Safety: What Are the Safest Digital Media

September 6, 2020

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Japanese Users Hit With Vicious Credit Card Scam

August 26, 2020

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Political Clickbait Ads Are Hijacking Your Revenue

August 24, 2020

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Ad Cloaking: Why Zuckerberg Cant Stop Bad Ads On Facebook

August 11, 2020

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Chrome Blocks Rogue Ads From Draining iPhone Batteries

July 23, 2020

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Preventing Malware With SafeFrames: Pros & Cons

July 16, 2020

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Supply Path Optimization aims to identify the most effective path to vendors that bring the most value, to help demonstrate programmatic ROI.

Advertising Glossary of Terminology

July 9, 2020

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block-bad-ads

A Publishers Guide To Blocking Bad Advertising

July 7, 2020

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Ad exchanges are technology platforms that facilitate the real-time buying and selling of online media ‎advertising inventory from multiple ad networks.

Ad Quality, On-Page and Beyond: Product Update

July 6, 2020

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Global Malvertising Attack Morphixx Exploits Users IP Address

Global Malvertising Attack Morphixx Exploits Users IP Address

July 2, 2020

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Tools of the Cybercriminal Trade: Exploit Kits

Malvertising & Malicious Ad Code Detection Checklist

June 28, 2020

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WebAssembly: How Cybercriminals Exploit WASM Security Vulnerabilities

How Cybercriminals Hide Malware: The Basics

June 25, 2020

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A Beginners Guide to First-Price vs. Second-Price Auctions

June 18, 2020

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Mobile ad security stops malicious advertising and the task of malware protection goes far beyond the end user -- publishers are the last line of defense.

Inside The Ongoing CloudFront Auto Redirect Attack

June 16, 2020

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Ad Ops Weekly Recap

Weekly Recap: New IAB Spec, Ad Spend & Trends in the Right Direction

June 8, 2020

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Publishers Are Facing A New Ad Security Front

June 2, 2020

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Ad Ops Weekly Recap

Weekly Recap: Ad Pricing, Gaming Ad Requests and Global Advertising

June 1, 2020

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Supporting Publishers: Ad Quality During Covid-19

May 28, 2020

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Ad Ops Weekly Recap

Weekly Recap: App Installs, Googles Privacy Sandbox and Brand Safety

May 25, 2020

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Covid-19 Brings New UX Problems

May 21, 2020

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Cooperation is Key To Counter Bad Ads

May 20, 2020

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Ad Ops Weekly Recap

Weekly Recap: Google Tackles Bad Ads, In-App Revenues, and Where CPM’s Stand

May 18, 2020

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ad quality publisher protection

Two Allies Unite To Advance Ad Quality Protection For Publishers

May 15, 2020

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Ad Ops Weekly Recap

Weekly Recap: Publishers Pull Ad Inventory, Push Notifications and New Ways To Engage Users

May 11, 2020

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For publishers, the simplest way to increase ad revenue is to ensure that your ad ops team is equipped with the right tools to fight operational ad problems.

How to Boost Ad Inventory Performance with Smart Optimization

May 5, 2020

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Enhance Your Mobile App User Experience

Ad Content Quality: Creating Better Ad Experiences for Users

May 4, 2020

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Ad Ops Weekly Recap

Weekly Recap: Ad Spend Impact, Google’s Bad Ad Blocking and App Rating Importance

May 4, 2020

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Prevent Unwanted Push Ads and MFA Fatigue Attacks

April 30, 2020

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Ad Ops Weekly Recap

Weekly Recap: Walking the Ad Quality Tightrope, App Revenue Update and Ad Spend Impact

April 27, 2020

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Exposing the Money Behind the Malware: How Much It Costs To Be A Cyber Criminal

Exploit Kits: How Much It Costs To Be A Cybercriminal

April 22, 2020

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Mobile ad security stops malicious advertising and the task of malware protection goes far beyond the end user -- publishers are the last line of defense.

Malvertising: Real Time Protection For Publishers

April 21, 2020

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Ad Ops Weekly Recap

Weekly Recap: Mobile Ad Spend, A New Private Programmatic Marketplace & Industry Insights

April 20, 2020

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Optimizing your ad placement affects impressions, clicks, and user experience.

Why Size Matters: Ad Placement Optimization for Publishers

April 16, 2020

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Exploit Kits: Tools of the Cyber Criminal Trade

April 14, 2020

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Ad Ops Weekly Recap

Weekly Recap: Cloaking Scams, Impression Spikes and Streaming Sessions

April 13, 2020

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How the Iron Dome Inspired Real-Time Blocking for Publishers

April 8, 2020

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How to Improve Ad Quality and Maximize Revenue

April 8, 2020

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Ad Ops Weekly Recap

Weekly Recap: Revisiting Programmatic Strategies, Global App Market Update & Fake Ads

April 6, 2020

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Working Security for Video Ads

Ad Ops: Top 10 Tools Publishers Need in 2020

April 2, 2020

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How Social Engineering Attacks Destroy Publishers Reputations

March 31, 2020

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Ad Ops Weekly Recap

Weekly Recap: Publishers Current Conditions, Platforms Donating Ad Space, Apple’s Cookie-Blocking Update

March 30, 2020

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GeoEdge Uncovers Sophisticated Tech Support Scam

March 24, 2020

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Keyword Blocking: Solutions For Bad Ad Content

March 23, 2020

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Ad Ops Weekly Recap

Weekly Recap: App Installs, Traffic Spikes & Facebook Bans

March 23, 2020

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Enhance Your Mobile App User Experience

Enhance Your Mobile App User Experience

March 18, 2020

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Ad Ops Weekly Recap

Weekly Recap: Publisher Priorities, Delisted Apps & Coronavirus Digital Impact

March 16, 2020

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What is adblocker?

March 13, 2020

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How Publishers Block Pornographic Ads Efficiently

How Publishers Block Pornographic Ads Efficiently

March 11, 2020

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Ad Ops Weekly Recap

Weekly Recap: Youtube, Uber & A Cookieless Future

March 9, 2020

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COVID-19 Ads: How Coronavirus is Infiltrating Publishers Sites

March 4, 2020

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GeoEdge Researchers Uncover Malicious Auto-Redirect Attack

Why Sandboxing Won’t Cut It When It Comes to Malvertising

February 26, 2020

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A Look at the Korean Mobile Ad Landscape

Ad Quality: Why Publishers Should Care

February 18, 2020

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WebRTC Is the Newest, Trickiest Front in the Fight Against Redirects

WebRTC ist die neue, heikelste Front im Kampf gegen die Umleitungen

February 9, 2020

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Mairdumont Netletix Now Uses GeoEdge Solution And Increases Security And Quality Of Ads

January 29, 2020

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GeoEdge Researchers Uncover Malicious Auto-Redirect Attack

GeoEdge Researchers Uncover Malicious Auto-Redirect Attack

September 20, 2019

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Transparency: open yourself to new business

Transparency: open yourself to new business

August 6, 2019

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Those Unsolicited SMS Subscription Alerts Aren’t Just Annoying - They’re Fraudulent

SMS Subscription Fraud Detection and Solutions

July 1, 2019

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MGID Partners With GeoEdge: Digital Ad Security Reaches a New Tier

June 5, 2019

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Understanding SIMID

Understanding SIMID: What about VPAID?

May 28, 2019

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WebRTC Is the Newest, Trickiest Front in the Fight Against Redirects

WebRTC Is the Newest, Trickiest Front in the Fight Against Redirects

April 30, 2019

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Malvertising Cloaking: When Cyber Criminals Attempt to Bypass Security

Malvertising Cloaking: GeoEdges New Security Report

March 20, 2019

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GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments

Real-Time Ad Security and Quality for Mobile In-App Environments

January 16, 2019

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Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge's Research

Malicious Ads Embedded in Ad Images Gain Traction

November 15, 2018

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What Can Rihanna Teach Us About the Need to Block Bad Ads? Ask Snapchat

October 22, 2018

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GeoEdge Research Reveals: Real-time Blocking of Malicious and Bad Ads for Publishers also Serves as Prevention against Malicious Actors

Real-Time Blocking Defends Against Malicious Actors

July 12, 2018

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GeoEdge Moves To Real-Time Blocking

GeoEdge Moves To Real-Time Blocking

July 1, 2018

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Publishing HTML5 Ads According to the IAB Guidelines

Publishing HTML5 Ads According to the IAB Guidelines

April 26, 2018

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InMobi partners with GeoEdge to improve user experience of mobile ads

InMobi partners with GeoEdge to improve user experience of mobile ads

March 14, 2018

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Publisher’s: Ads You Can & Cannot Run On Chrome

Publisher’s: Ads You Can & Cannot Run On Chrome

February 14, 2018

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Mobile ad security stops malicious advertising and the task of malware protection goes far beyond the end user -- publishers are the last line of defense.

Top Malvertising Attacks of 2017

February 1, 2018

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How Auto-Redirect Attacks Cost Publishers $1.13 Billion Annually

January 10, 2018

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The Evolution of Ad Technology Explained

The Evolution of Ad Technology Explained

October 25, 2017

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Bitcoin Mining?! Ad Malware is Sucking Your Users' CPU Dry

Bitcoin Mining?! Ad Malware is Sucking Your Users’ CPU Dry

October 3, 2017

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Cryptocurrency Malvertising Campaign Hijacks Users' Browsers

Cryptocurrency Malvertising Campaign Hijacks Users’ Browsers

September 19, 2017

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5 Trends to Expect at Dmexco 2017

5 Trends to Expect at Dmexco 2017

September 5, 2017

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Optimizing User Experience Playbook

Optimizing User Experience Playbook

August 23, 2017

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mobile video ads

Malvertising in Native Ads

August 9, 2017

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The Pros & Cons of Outstream Video Ads for Publishers

The Pros & Cons of Outstream Video Ads for Publishers

July 20, 2017

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Vertoz Works with GeoEdge to Keep Ads Malware-Free

Vertoz Works with GeoEdge to Keep Ads Malware-Free

July 10, 2017

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Comic: Managing a Breach!

July 5, 2017

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GeoEdge Partners with kidSAFE Seal Program to Help Ensure User Privacy & Security for Children Online

GeoEdge Partners with kidSAFE Seal Program to Help Ensure User Privacy & Security for Children Online

June 29, 2017

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A Look at the Korean Mobile Ad Landscape

A Look at the Korean Mobile Ad Landscape

June 12, 2017

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Mobile ad security stops malicious advertising and the task of malware protection goes far beyond the end user -- publishers are the last line of defense.

The Looming ‘WannaCry’ Malvertising Threat

May 23, 2017

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Kimia Reduces Time to Resolve Mobile Ad Quality Issues 70%

Case Study! Kimia Reduces Time to Resolve Mobile Ad Quality Issues 70%

May 19, 2017

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What Is Header Bidding? A Full Publishers Guide

May 3, 2017

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Get to Know SpecHub, the Ad Ops Player Everyone Wants on their Team

Get to Know SpecHub, the Ad Ops Player Everyone Wants on their Team

April 3, 2017

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A Look at the Korean Mobile Ad Landscape

New Security Report! The Vulnerabilities in Native Advertising

March 14, 2017

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Working Security for Video Ads

Working Security for Video Ads

March 7, 2017

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SpecHub: the Automated Creative QA Testing Solution for Publishers' Direct-Sold Campaigns

SpecHub: the Automated Creative QA Testing Solution for Publishers’ Direct-Sold Campaigns

February 21, 2017

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Top Must-Sees for Publishers at MWC '17

Top Must-Sees for Publishers at MWC ’17

February 1, 2017

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A Look at the Korean Mobile Ad Landscape

VertaMedia Serves High Quality Video Ads to Publishers Working with GeoEdge

January 26, 2017

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The Ultimate Guide to Ad Ops Terms

The Ultimate Guide to Ad Ops Terms

January 19, 2017

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The Checklist Every Ad Ops Person Needs

The Checklist Every Ad Ops Manager Needs

January 5, 2017

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Top Five Malvertising Attacks of 2016

Top Five Malvertising Attacks of 2016

December 19, 2016

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New Case Study! Mediasmart Sees 78% Decrease in Mobile Ad Quality Violations Using GeoEdge

November 29, 2016

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Connatix Partners with GeoEdge to Boost Online Ad Safety & Security for Publisher Clients

Connatix Partners with GeoEdge to Boost Online Ad Safety & Security for Publisher Clients

November 24, 2016

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How to Handle the Risks of Programmatic & Direct Campaigns

How to Handle the Risks of Programmatic & Direct Campaigns

November 17, 2016

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The Influence of Digital Advertising on Our Lives

The Influence of Digital Advertising on Our Lives

November 2, 2016

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Kimia Reduces Time to Resolve Mobile Ad Quality Issues 70%

GeoEdge Already Delivers Full Compliance for Trustworthy Accountability Group’s Anti-Malware Guidelines

October 23, 2016

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Working Security for Video Ads

Liftable Media Reduces Ad Complaints by 60% Using GeoEdge

October 13, 2016

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Ransomware Epidemic Takes Aim at Publishers & Ad Networks

Ransomware Epidemic Takes Aim at Publishers & Ad Networks

September 29, 2016

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Demxco 2016, Here We Come

Demxco 2016, Here We Come

September 9, 2016

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Google’s New Algorithm: Avoid Penalties on Intrusive Mobile Ads

Google’s New Algorithm: Avoid Penalties on Intrusive Mobile Ads

September 5, 2016

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Taggify SSP Partners with GeoEdge and Reduces Video Ad Complaints by 90%

August 31, 2016

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A Review of the Risks of Native Advertising for Publishers

A Review of the Risks of Native Advertising for Publishers

August 3, 2016

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