Publisher Protection
Ensuring Clean Ad Inventory By Eliminating Malicious Demand
Eliminated time spent tracking down bad ads
Reduced undesirable ads by 99%
Strengthened relationships with partners
Overview
With a privacy-first approach, Verve Group offers advertising innovation at scale with full-stack programmatic solutions in brand-safe environments. The company’s omnichannel ad platform connects advertisers, agencies, brands, and publishers to people in real time. The global company is a trusted partner of 5,000+ advertisers and brands with direct connections to 4,000+ publishers and apps globally. GeoEdge uses proprietary technology to proactively detect and block offenders from Verve Group’s digital supply chain– protecting Verve Group’s campaigns, brand, and reputation. Only clean ads are served and the company’s publisher and supply partners are never exposed to security or ad quality threats.
“We are committed to ensuring a safe experience for our customers, and partnering with GeoEdge to benefit from their ad quality tools enables us to do just that.”
Ionut Ciobotaru
CPO, Verve Group
The Challenge
Verve Group was tasked with defending against a myriad of malvertising threats, including deceptive ads, phishing scams, and more. With the expanding need to provide users with a superior online experience, especially in the mobile arena, Verve Group was determined to ensure its supply chain pipelines were clean. At a minimum, locating and weeding out the source of the malvertising cost valuable time, with drastic cases taking a full day to resolve. Concerns about user experience encouraged Verve Group to adopt an alternative solution that would root out and prevent both malvertising threats and low-quality ads faster and more efficiently.
“Before integrating GeoEdge, a majority of our time was spent trying to detect and identify malicious actors and then resolving the incident and repairing relationships.”
Iva Parvanova
Director of Account Management , Verve Group
The Solution
Verve Group opted for GeoEdge’s real-time solution to secure relationships with its supply partners and publishers by preventing any harm to its users’ experience. Providing Verve Group with extensive multi-layer security detection, GeoEdge covers every aspect of ad quality threats including deceptive clickbait scams — the latest frontier of malvertising attacks. GeoEdge uses proprietary technology to proactively block offenders from their digital supply chain, blocking malvertising threats before the malicious ads are served. Only clean ads are served, and Verve Group’s publishers and supply partners are never exposed to security or ad quality threats.
“Before integrating GeoEdge, a majority of our time was spent trying to detect and identify malicious actors and then resolving the incident and repairing relationships.”
Iva Parvanova
Director of Account Management , Verve Group
An Unparalleled Partnership
Verve Group has now incorporated GeoEdge’s ad quality protection into their value proposition to new partners, further differentiating Verve Group from competitors, and helping to win new business. The expanding partnership between Verve Group and GeoEdge aims to ensure a safer ecosystem for publishers and their end-users through enhanced ad quality initiatives. In partnership, both companies have joined the AdTech Cares mission, leveraging technology to ensure public trust in Covid19 vaccines, bringing awareness to an array of campaigns focusing on global and social justice issues, and stopping the spread of misinformation worldwide. The partnership between the two companies will see them continue working together on new ad quality initiatives to protect publishers and customers across the ecosystem.
“Finally, we are able to make a difference through our advertising technology. GeoEdge offers solutions beyond security, GeoEdge offers reliable partnership.”
Iva Parvanova
Director of Account Management , Verve Group
