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What The Future of Ad Tech Means For Publishers

EPISODE SUMMARY

Aram Zucker-Scharff – the Director for Ad Engineering of The Washington Post joins us today to help us break down the lifecycle of the ad delivery process and really explore the future of audience targeting, and data privacy.

We take a look at the major trends in ad tech today from cookies crumbling, to the expanding scope of privacy regulations and the return of contextual targeting.