TradPlus, a leading full-solution ad monetization platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields theindustry from malvertising across digital channels, with AppHarbr extending defense into in-app experiences.
The integration of GeoEdge’s ad quality technology into TradPlus’ SSP, allows TradPlus to identify and block problematic ads before they reach end users-preserving brand integrity and user trust. GeoEdge’s technology proactively detects and blocks auto-redirects, deceptive creatives, and unsafe ad experiences before they ever reach users. This partnership underscores TradPlus’ commitment to fostering a safer, higher-quality digital advertising environment for users, publishers and brands
Through this partnership, TradPlus gains the ability to apply granular ad filtering based on publisher-specific policies while maintaining full transparency across ad operations.
“User experience is the cornerstone of sustainable growth in mobile advertising,” said Matt Wang, CEO of TradPlus. “Partnering with GeoEdge empowers us to preemptively eliminate disruptive and inappropriate ads, aligning with our mission to prioritize transparency and safety.”
“We’re proud to partner with TradPlus in protecting the mobile advertising ecosystem,” said Amnon Siev, CEO at GeoEdge. “This partnership ensures that publishers can monetize effectively while maintaining the highest standards of user experience and ad quality.”
About TradPlus
TradPlus is a leading ad monetization platform that is committed to providing global publishers with fair, transparent, and efficient monetization solutions. Leveraging its comprehensive suite of products and services, including mediation platform VisiM, SSP platform TPX, and SaaS exchange tool VisiX, TradPlus helps publishers accurately control and monetize their traffic to reach its full potential. Learn more at www.tradplus.com
About GeoEdge
GeoEdge is the leading provider of ad quality and malvertising protection solutions, securing the ad experience across the web, CTV, and in-app. Real-time technolofy prevents malicious, offensive, and deceptive ad experiences from reaching users. GeoEdge empowers users to engage without risk, delivering immersive, high-quality ad experiences that boost user trust and drive engagement.
